![]() Purchases Keyhole technology from Intrinsic Labsīecomes Google’s vice president for product development, Geo-productsįirst Ingress XM Anomaly takes place in Europe. Starts his second startup, the Big Network ![]() Sells Archetype Interactive on graduation day to Trip Hawkings and 3DO State Department’s foreign serviceĮnters the MBA program at the Haas School of Business at the University of California at Berkeleyīegins his first startup, Archetype Interactive, with fellow Berkeley-Haas MBA student, Steve Sellers, in the basement of the Bancroft Hotel as part of the Haas School’s entrepreneurial lab ![]() Graduates from University of Texas with honorsĮnters the U.S. Self-teaches himself coding while in junior high schoolĬhairs the Distinguished Speakers Series at UT It is the mark of a true “professional entrepreneur” that Hanke was able to channel his passion for the opportunities created by the convergence of geo-location, gaming, networking and mobility to create a sequence of successful ventures, both free-standing and as corporate divisions, (Keyhole, Google Geo, and Niantic Labs) to create and capture value for customers, employees, investors, and himself.Įxhibit 1 Key Milestones in John Hanke’s Career and Niantic Labs ![]() Hanke’s story teaches an important lesson in entrepreneurship and innovation: that technical innovations and market opportunities that arise from their application, may evolve through multiple entities, and create multiple opportunities. While the case’s central storyline centers on Hanke’s most recent venture-an entity called Niantic Labs that develops augmented reality (AR) games, such as Ingress, Pokémon Go, and Harry Potter: Wizards Unite! for use on smart phones-and how he might then best scale this business afterwards during 2019 and beyond with its Real World Platform and the advent of 5G technology, it also examines Hanke’s career as a “professional entrepreneur” that eventually led him to Google in 2004 and the subsequent development of the Google Geo-products division, which created products such as Google Earth, Google Maps, and Google StreetView, under his leadership. ![]() The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley. ![]()
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